My apologies for the peace and quiet that has reigned here in recent months. This is partly because a lot of stuff has been happening elsewhere, and partly because of a lack of progress in running social media research with small businesses. Even for free. Which is what I thought I’d write about.
So why have I been unable to persuade small businesses I know to experiment with using social media to obtain information about, and from, their customers? Continue reading
You will have noted that it’s been some time since I posted within this category. This is because my activities to work with small businesses to see how they could use social media to gain customer feedback have produced learning points – but not necessarily those anticipated. Continue reading
In the first post of this strand I covered my interest in working with a small business to use social marketing to gain useful customer information, and the first steps I’ve taken to do this. I finished by saying that the next task was to develop a strategy for this company’s social media activity Continue reading
This is the first in a new strand of posts. All previous ones have discussed some aspect of social media and / or information gathering and then drawn out consequences for smaller businesses in general. During this time I’ve been looking to partner with a smaller business with which I could explore the practicalities of using social media to obtain information from customers. Continue reading