Why small businesses, social media and customer research may make difficult bedfellows

My apologies for the peace and quiet that has reigned here in recent months.  This is partly because a lot of stuff has been happening elsewhere, and partly because of a lack of progress in running social media research with small businesses.  Even for free.  Which is what I thought I’d write about.

So why have I been unable to persuade small businesses I know to experiment with using social media to obtain information about, and from, their customers? Continue reading

Social media, smaller businesses and gathering customer information in practice: the second step

In the first post of this strand I covered my interest in working with a small business to use social marketing to gain useful customer information, and the first steps I’ve taken to do this.  I finished by saying that the next task was to develop a strategy for this company’s social media activity Continue reading

Social media, smaller businesses and gathering customer information in practice: the first steps

This is the first in a new strand of posts.  All previous ones have discussed some aspect of social media and / or information gathering and then drawn out consequences for smaller businesses in general.  During this time I’ve been looking to partner with a smaller business with which I could explore the practicalities of using social media to obtain information from customers. Continue reading