Why small businesses, social media and customer research may make difficult bedfellows

My apologies for the peace and quiet that has reigned here in recent months.  This is partly because a lot of stuff has been happening elsewhere, and partly because of a lack of progress in running social media research with small businesses.  Even for free.  Which is what I thought I’d write about.

So why have I been unable to persuade small businesses I know to experiment with using social media to obtain information about, and from, their customers? Continue reading