How social media can help small organisations to understand the strength of their brands – Part 4

The consequences for small organisations from their ability to use social media to improve their understanding of the strength of their brand(s)

I believe that the really big issue here is that the lower cost of obtaining information from social media (compared to conventional market research) provides small organisations with more scope to understand and measure peoples’ perceptions of them and their brand.  So they can obtain information they never had before.  In turn this should improve their ability to take more effective decisions. Continue reading