Social media, smaller businesses and gathering customer information in practice: the first steps

This is the first in a new strand of posts.  All previous ones have discussed some aspect of social media and / or information gathering and then drawn out consequences for smaller businesses in general.  During this time I’ve been looking to partner with a smaller business with which I could explore the practicalities of using social media to obtain information from customers. Continue reading

How social media can help small organisations to understand the strength of their brands – Part 1

In this post I’m going to explore the use of online information gathering techniques to better understand the complicated and slippery concept of brand strength, viewed through the lens of small organisations.  Curiously, it may be that social media can help small organisations more than large ones.  As normal, what you think you know merely suggests the next question … Continue reading